Good morning all and welcome to the weekend,
I spent the daybreak hours in the woods with my son today hoping for his first gobbler. Not so lucky … he tired out quick and was ready to call it a day. We did manage to get the blind set-up as well as decoys out. we will give it another try tomorrow and hope for better results.
I wanted to include some info about the media coverage for the Spur Chaser buggy as far as the last race in California…
Media Highlights:
Scope –
International, national, regional
General news, sports, endemic and general automotive
ESPN Sports Center (6 airings on Top 10)
Yahoo! Homepage USA
Yahoo! Homepage Japan
Sports Illustrated
News television: 33 minutes – 11 regional airings (Fox/CBS/ABC)
Radio: 86 minutes – 6 shows
Newspaper: 12 features
Websites: 300+ pickups (news only - not including forums & social media)
Daytona 500 coverage – name mention
Reuters
Inc. Magazine
Daily Mail – UK
Los Angeles Daily News
Speed – "Lucas Oil on the Edge"
Wealth TV – "Boys Toys" in 3D
Major automotive coverage including:
34+ magazine print features
Truck Trend / Motor Trend
4Wheel & Off-Road
Dirt Sports
Four Wheeler
Autoblog
Jalopnik
Marathon Rally
Motorsport
All endemic outlets
11 international automotive print outlets covering – Japan, Australia, Sweden, Germany, Iceland, Italy, Russia, Belgium, Spain.
Complete media recap with metrics available 6/1/2012.
2012 Griffin King of the Hammers – By the Numbers
Onsite:
30,000 attendees – Official BLM and local Sheriff estimate
Competitors:
242 Registered drivers
83 Pre-qualified Griffin King of the Hammers drivers
62 4Wheel Parts Time Trials – Last Chance Qualifier drivers
39 Pit Bull Tires King of the Hammers UTV drivers
36 SMITYBILT Every Man Challenge drivers
21 Invited King of the Motos riders
Live Webcast:
186,143 Total views (rebroadcast not included)
113,318 Unique viewers
Average time per viewer – 26 minutes
Live Chat:
36,422 unique chat participants
14,362 comments posted to live chat
13,773 post event chat replays
YouTube: (4 weeks post event)
500,000+ YouTube downloads including sponsor and media generated videos
YouTube/Ultra4Racing channel with cinematic quality activated at KOH –
118,200 unique views of the 2012 Highlights Video
167,000 views of Ultra4 generated KOH content
Media:
277 onsite registered media
33 minutes – television news
86 minutes – radio
34 scheduled print magazine features | 12 print newspaper features
300+ website features and pickups (media outlets only - forums and social media not included)
Speed TV – post event broadcast
Feature length DVD release – June 2012
Displaying Vendors: 136
I know that’s a lot of info to take in at once, however I wanted you all to know the exposure and attendance of the events were competing in.
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